To provide accessible and efficient athletic gear for everyday athletes and families at affordable prices.
BCG, which stands for Body Comfort Gear, is the private label activewear brand exclusively owned by Academy Sports + Outdoors. Academy Sports + Outdoors was originally founded in 1938 by Max Gochman as the Academy Tire Shop in San Antonio, Texas. Over the decades, the company evolved from selling military surplus goods to becoming one of America's leading sporting goods retailers, now operating over 300 stores across 21 states.
We developed the BCG brand to provide accessible and efficient gear for everyday athletes and families. Our mission centers on creating comfortable, budget-friendly activewear that doesn't compromise on quality. Academy controls the design, production, and pricing of all BCG products, which allows us to keep costs low while maintaining quality standards that our customers expect.
Today, we offer a comprehensive range of activewear including tops, bottoms, outerwear, footwear, and accessories for men, women, and children. Our product line features moisture-wicking tech fabrics, stretchy materials, and cushioned footwear designed for everything from gym workouts to casual everyday wear. We remain committed to delivering outstanding value for budget-conscious customers who want gear that works well without premium brand pricing.
At the core of BCG is ExoSoft™ technology outsoles and Memory Foam insoles.